Clik here to view.
Boris – Training With A Purpose
There was an article in the Evening Standard last week showing the London Mayor, Boris Johnson in training to get himself in the best possible physical condition for the Olympics later in the year. Of...
View ArticleClik here to view.
This month in history…
In March 2010, Limelight Sports launched our women’s only initiative, Boutique Sport, with the aim of creating a campaign to encourage sports participation amongst the harder to reach market of 18-30...
View ArticleClik here to view.
‘Elf and Safety
So the Mayor and the Port of London Authority have clashed on swimming in The Thames, with Boris claiming the ban is ‘elf and safety’ lunacy. I say good on you BoJo! I want to be part of a society that...
View ArticleClik here to view.
A Ticket To Ride
Our focus at Limelight Sports is normally purely on participation sport rather than spectator sport, but seeing as the forthcoming London Olympics are billed as the Games to “Inspire a generation” we...
View ArticleClik here to view.
Driving Home Run’s Success
Getting the nation more active more often, has been a long-standing goal of successive Governments. The focus of policy has often been directed at breaking down the barriers to participation. A recent...
View ArticleClik here to view.
Team GB Success vs. Legacy
Team GB’s gold rush during the Olympics has re-ignited the much debated point of will our Olympic success lead to an increase in sports participation? Politicians, sports governing bodies, Sport...
View ArticleClik here to view.
It’s Not Just About The Kids – Inspiring More Than One Generation
In the aftermath of the London 2012 Olympic and Paralympics, there has been much debate around how we can use the games to inspire a future generation to be more active. The government has announced a...
View Article
